Privacy Policy

This Privacy Policy explains how Novima ("Novima", "we", "us", "our") collects, uses and shares your personal information when you visit trynovima.com, buy our products, or otherwise communicate with us (together, the "Services"). By using the Services you agree to the practices described below. If you do not agree, please do not use the Services.

1. What We Collect

  • Order & contact info: name, email, shipping and billing address, phone, order history.
  • Payment info: processed by Shopify Payments and PayPal. We never see or store your full card number.
  • Device & usage info: IP address, browser, device type, pages viewed, referral URL, cookie identifiers.
  • Marketing info: email engagement, ad interactions on Meta (Facebook/Instagram) and other platforms.
  • Communications: messages, support tickets, product reviews.

2. How We Use It

  • To fulfil your order, ship your product and provide customer support.
  • To process payments and prevent fraud.
  • To send you marketing emails you've opted into (unsubscribe anytime).
  • To run and measure ads on Meta and other platforms.
  • To comply with tax, accounting and consumer-protection law.
  • To improve our products, site and customer experience.

3. Who We Share It With

We share personal information only with service providers who help us run the business:

  • Shopify (storefront, checkout, hosting)
  • Payment processors: Shopify Payments and PayPal
  • Shipping carriers
  • Email marketing platform: [PROVIDER NAME]
  • Analytics & advertising: Meta, Google
  • Customer support tools
  • Legal, tax or regulatory authorities where required by law

We do not sell your personal information.

4. Cookies and Tracking

We use cookies and similar technologies. Strictly necessary cookies are required to run the site. Analytics, advertising and Meta Pixel cookies are set only after you consent. You can change your preferences anytime in the cookie settings.

5. Your Rights

You may have rights to request:

  • Access or a copy of the personal information we hold about you
  • Deletion or correction of that information
  • Opt-out of the sharing of personal information for cross-context behavioural advertising
  • Restriction or objection to certain processing
  • Portability of your data to another provider
  • Withdrawal of consent where processing is based on consent

California residents have these rights under the CCPA/CPRA. Residents of Virginia, Colorado, Connecticut, Utah, Texas and other US states with privacy laws have similar rights under their state statutes. UK and EU/EEA residents have equivalent rights under UK GDPR and EU GDPR.

To exercise any right, email contact@trynovima.com. We will respond within the timeframes required by applicable law (usually within 30 days under UK GDPR). We will not discriminate against you for exercising your rights. You can also opt out of marketing emails anytime by using the unsubscribe link.

6. How Long We Keep It

  • Order and accounting records: retained for 6 years as required by HMRC.
  • Marketing data: until you unsubscribe or after a period of inactivity.
  • Other data: only as long as needed for the purpose it was collected.

7. International Data Transfers

Novima is based in the United Kingdom. If you're in the United States or elsewhere outside the UK, your information will be transferred to and processed in the UK. We also use service providers based in the US (Shopify, Meta, Google). For transfers out of the UK we rely on legally recognised mechanisms such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses and, where applicable, the UK Extension to the EU–US Data Privacy Framework.

8. Security

We use reasonable technical and organisational measures to protect your information, but no system is perfectly secure.

9. Children's Data

The Services are not directed to children and we do not knowingly collect personal information from anyone under 13. If you believe a child has provided us personal information, please contact us so we can delete it.

10. Third-Party Websites and Links

Our Site may link to websites we do not control. Review those sites' privacy and security policies before providing information. We are not responsible for their content, privacy or security practices.

11. User-Generated Content

If you post reviews or other material publicly through the Services, that information becomes visible to anyone. We cannot control how others may use it and are not responsible for any consequences.

12. Complaints

If you have concerns about how we process your information, please contact us first. You may also lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or with your local data-protection authority if you're in the EU/EEA.

13. Changes to this Privacy Policy

We may update this notice from time to time. When we do, we will post the revised version here and update the "Last updated" date.

14. Contact Us

Questions about this Privacy Policy or your rights?

We will respond as soon as reasonably possible and always within time limits set by applicable law.

Last updated: April 21st 2026