It covers veins, marks and spots in your shade — no orange, no streaks, and it won’t rub off on a thing.
Try Novima30-day money-back guarantee · free brush in every kit
You know You finally cover the marks β then it rubs off on your clothes and washes off in the pool. It was never your body. Nothing you tried ever stayed put. Novima does. Here are 5 reasons why.
Every other one rubs off. Yours won’t. Novima dries to a film that bonds to your skin — so it survives the pool, the sweat, the white dress, the hug. It comes off only when you want it to, with an oil-based cleanser. Walk out the door and forget it’s even there.
See how it locks on
Illustrative before & after — individual results vary.
Brush it on and watch them disappear into a soft, golden, airbrushed finish — like a filter on your real skin. Stretch marks, veins, scars, dark spots, uneven tone. Use it on your legs, belly, chest, arms, hands, feet, even over a tattoo. Wherever you’ve been hiding, cover it.
Get the airbrushed look
Self-tanner turned you orange, went patchy, and made every spot look darker. Novima isn’t a tanner. Pick your shade and it just evens you out — a healthy, lit-from-within glow with no streaks and no darkened spots. The color you can’t safely get from the sun anymore.
Find your glow
You don’t have to erase them. You don’t have to spend thousands. Just cover them today, slip on the swimsuit, and stay in the photos with your kids — it won’t run off in the water. No more standing on the side, holding the towel, watching everyone else.
Reclaim your summer
No $400 sessions. No two weeks of bruising. No veins that quietly come back anyway. No hot, itchy stockings you’ll abandon in nine days. Just ten minutes, one coat, covered today. Keep your money and your legs — at the same time.
Cover them todayTry it for a full 30 days. If it doesn’t stay put and even you out the way you hoped, send it back for your money — no questions. It’s a one-time order, with no subscription, no auto-ship, and nothing to cancel later. Just the kit, the free brush, and the confidence to bare your skin again.
Your kit and the best price are on the next page.
Real women · finally baring their skin again
“I called my legs a roadmap — bright blue lines everywhere, and I hadn’t worn a dress in years. I’d given up on makeup because it always rubbed off. This doesn’t. I wore it to a pool party, got in the water, and it didn’t budge. I’ve thrown out my pantyhose. For the first time in forever, I’m not self-conscious about my legs.”
“The marks exploded after my second baby and I made peace they’re permanent. I just didn’t want to miss another summer on the side of the pool. I covered them, put on the swimsuit, and actually got in the photos with my girls. Nothing came off in the water. My daughters said I look like a normal mom again. I cried a little.”
“I can’t tan anymore, and self-tanner made my blotchy legs look even worse — orange and patchy. I’d basically hidden them all summer. This gave me my confidence back. They look natural, even, with a real glow and no tan streaks at all. I finally feel like myself again.”
Reviews, ratings and imagery on this page are illustrative for preview and will be replaced with verified customer content before launch.
The blur that won’t betray you.
✨ One coat blurs veins, marks, spots and uneven tone into even, golden skin.
💧 Dries in about 10 minutes to a waterproof, sweatproof, transfer-proof finish.
Will it really not rub off or transfer?
Yes — this is the whole point of Novima. It dries in about ten minutes into a flexible film that bonds to your skin. After that it’s waterproof, sweatproof and transfer-proof. It holds through the pool, a workout, a white dress and the hug. It only comes off with an oil-based cleanser.
How do I get the right shade match?
There are 7 shades, from Fair to Deep Radiance. Most women match to their natural skin tone, or go one step warmer for a soft glow. It’s buildable, so you can start light and add a little more. When in doubt, choose the closest to your bare skin — it blends in, it doesn’t sit on top.
How do I remove it?
Easily — but only when you want to. Because it locks on, plain water and regular soap won’t lift it. Use any oil-based cleanser or makeup-removing oil at the end of the day and it wipes right off. That’s exactly why it survives the pool and your clothes all day.
Is it okay for sensitive skin?
Yes. It’s made to wear on large areas of skin like legs, arms and chest. As with any new product, do a small patch test first if your skin reacts easily, and let it dry before getting dressed. If it’s not right for you, you’re covered by the 30-day guarantee.
How long does one coat last?
One coat lasts all day — through heat, water and movement — until you take it off with an oil cleanser at night. Most women do one coat in the morning and don’t think about it again. For very visible veins or marks, build a second light layer where you want more coverage.
Free applicator brush · 7 shades, Fair to Deep · 30-day money-back guarantee
