NO COMPLICATED ROUTINE
What it actually does
Cover the color you notice
Brush a thin layer over dark marks, veins or patches that look different from the skin around them. The color is buildable, so you can stop when it looks right to you.
Let it dry, then get dressed
Give it about 10 minutes to set before clothing touches the area. Once fully dry, the formula is waterproof, sweatproof and transfer-proof. Remove it later with an oil-based makeup remover.
For the days you want to show more skin
Shorts, a swimsuit, a sleeveless dress—wear what feels like you, without letting uneven-looking tone make the decision first.
Models shown. Lifestyle images are illustrative.
What to expect the first time
No special technique. Just match, apply and give it time.
- Pick your shade
- Choose the closest of 6 shades, including Bronze and Deep Radiance.
- Start with less
- Use the included brush for a thin layer, then build only where you want more coverage.
- Wait before dressing
- Allow about 10 minutes to dry fully so the formula can set.
Novima at a glance
Simple color coverage when you want it. Your natural skin texture stays your skin texture.
A few honest answers
What exactly is this?
It is makeup for your body, not a self-tanner or skin treatment. It adds temporary color coverage, then washes off when you remove it.
How do I choose a shade?
Choose the closest of the 6 shades to the area you want to cover. Bronze and Deep Radiance are the two deepest options. Apply a thin layer first and build only if needed.
Will it rub off on clothing?
Let it dry fully for about 10 minutes before getting dressed. Once dry, the formula is designed to be waterproof, sweatproof and transfer-proof.
Does it hide raised scars or texture?
No. It helps visible color differences blend into surrounding skin, but raised scars, bumps and natural texture will still have texture.
How do I take it off?
Massage an oil-based makeup remover over the covered area, then wash the skin clean.
Want a little more confidence in the clothes you already own?