A real-life blur tool for your body.
You cover your legs, your arms, your chest because of what's on them. One brush-on coat makes the scars, veins and stretch marks vanish into even, airbrushed skin — then locks, so it stays on you and not on your clothes. It doesn't erase anything; it blurs and evens the tone, so the marks just aren't the first thing you see.
01
It blurs what you hide — in one coat.
Brush on one thin layer and watch your stretch marks, veins and scars disappear into even, airbrushed skin. It illuminates as it covers, so you're left with a soft, sun-kissed glow — not a flat, painted look. This is how that glowy Hollywood skin actually happens.
02
It locks — so it never transfers.
Give it about 10 minutes to dry and it sets. Waterproof, sweatproof, transfer-proof — it does not come off in your sheets, on your white dress, or in the pool. The only thing that lifts it is an oil-based makeup remover.
03
It works everywhere you cover up.
Legs, arms, chest, hands, feet — even over tattoos. People use it on stretch marks, scars, spider veins, age spots, sun damage and tone that just won't match. 6 shades, fair to deep, so the skin you bare looks like one even canvas.
"It's quite literally like a real-life blur tool — this is how I make sure no one sees my stretch marks in a bikini."
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What do our customers think?
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97%
Blurred in one coat
saw their scars, veins or stretch marks disappear into even skin after one brush-on coat.
95%
Stayed put, no transfer
said it didn't rub off on their clothes or sheets once it dried.
93%
Confident to bare their skin
wore the shorts, the dress or the bikini they'd been skipping.
Why choose Novima
Novima
Perfector
Ordinary Body Makeup
Covers marks instantly
Won't transfer onto clothes
Waterproof & sweatproof
Blurs texture, doesn't cake
6 shades + free brush
Honest Answers
The 5 questions you're actually asking.
Is this a tan, makeup, or a treatment? What exactly is it?
It's makeup for your body — instant cosmetic coverage, nothing more. It's not a self-tanner and it's not a treatment that changes your skin over time. Think of it as a real-life blur tool: you brush on one coat and your scars, veins and stretch marks vanish into even, airbrushed skin, with a soft glow on top. The blur is there the second you put it on, and it's gone when you wash it off with an oil-based remover. Nothing permanent, nothing medical — just coverage when you want it.
Will it rub off on my clothes or sheets?
No — that's the whole point. Give it about 10 minutes to dry and it locks: waterproof, sweatproof and transfer-proof. It does not come off in your sheets, on your white dress, or in the pool. You can dance all night, sweat, swim — and it stays on your skin, not on your clothes. The only thing that lifts it is an oil-based makeup remover.
Will it match my skin tone — and will it cake on stretch marks?
There are 6 shades — Light Radiance, Natural Radiance, Warm Radiance, Golden Radiance, Bronze Radiance and Deep Radiance — so you can match light to deep. It's buildable too, so you control how much coverage you want and blend it into your own skin. It's perfect for when your feet don't match your legs, or one patch reads paler than the rest — it pulls everything into one even, glowing tone.
On texture like stretch marks, it's sheer-to-full and designed to blur rather than mask — so it doesn't cake or settle into the grooves. Start with a thin coat, let it even everything out, and only build up where you want more. A light hand reads more natural than a heavy one.
How long does it last and how do I take it off?
Once it dries it stays put all day and night through water and sweat — so it's perfect for anything: a cookout, the beach, the pool, a wedding, a special event. When you're ready to take it off, use an oil-based makeup remover. Plain soap and water won't lift it, which is exactly why it doesn't budge while you're wearing it.
What if it doesn't work for me?
Then it's on us. You have 30 days. Brush it on, wear the shorts or the bikini you've been skipping, and see your own skin in the mirror. If you're not convinced, email us and we'll refund you — no return shipping cost, no restocking fee, no questions. You'll see the blur in the first coat; the guarantee covers the rest.